Yahlive Advertising Campaign, Dubai, UAE
Position: Creative Designer & Permanent Creative Team member
Yahlive is a satellite broadcasting company based in Abu Dhabi that beams over 288 channels across the Middle East, North Africa, South West Asia, and Europe. In collaboration with The Works Networks, and in the position of creative designer and the permanent member of the creative team of the advertising campaign. My main directory included; branding, concepts and design management in working closely with copywriters, photographers, developers, the film director Pegah Ghaemi and other members of the creative team. The logo designs are based on the formation of the screen and the characteristic of the TV material. At the same time, it generates the stillness and liveness of media. The individual colours follow the regional colour representation of the geographical locations where the satellite covers. The tagline is borns from metaphorical imagery of similarity and action of a shooting star and placing a satellite in space, "WHERE STARS ARE BORN".
Key points: #concept design #logo design #corporate Identity #stationery design #brochure and flyer #website design #publishing and social media #branding