Gravity Hotel & Resorts, Abu Dhabi, UAE

The chain hotels Gravity established with the aim to become a central travelers accommodation and business meeting center. The logo is a geometrical representation of the initial G - ج in Arabic and English, creating a three-dimensional structural form of "seats" and "chain" at the same time, referring to the hotels' name and meeting halls, the solid symmetric logo represents an architectural space and form while creating a bold visual statement. 

Key points: #graphic design #logo design #creating visual identity